Norton is a powerful Chrome extension designed to automate LinkedIn networking and outreach tasks, significantly reducing the time and effort required to build professional connections.
With the latest release, Norton v1.1.0, users can now provide a simple prompt—for example, "founders of AI startups"—and the AI engine behind Norton will intelligently search for relevant LinkedIn profiles matching that description. Once the suitable profiles are identified, Norton automatically begins sending connection requests to those individuals on your behalf.
It seamlessly navigates through multiple pages of search results, ensuring that outreach continues without manual intervention. Every profile that receives a request is logged within the extension for easy tracking and reference.
Beyond just sending connection requests, Norton actively monitors your LinkedIn notifications every hour. As soon as someone accepts your connection request, Norton takes the next step automatically. It detects whether the acceptance was from a single person or part of a bulk group, then opens LinkedIn and sends a personalized follow-up message to each new connection.
These messages are generated from a saved message format within the extension, which includes placeholders for names and other personalizations. This helps maintain a professional tone while saving you the hassle of typing each message individually. Additionally, Norton stores useful information such as the name of the person and a direct message link, allowing you to keep track of your outreach and responses efficiently.
Another handy feature built into Norton is the "Auto Message" button. Whenever you visit the profile of someone you're already connected with, this button becomes visible. Clicking it will instantly open the LinkedIn chat, retrieve the pre-configured message format from the extension, insert the recipient's name, and send the message automatically. This is particularly useful for following up or engaging with existing connections without having to manually type and personalize each message.
If you're someone who receives a lot of incoming connection requests and generally accepts all of them, Norton also simplifies this task. It includes an automated feature to accept all pending connection requests in bulk, saving even more time and effort. All these processes—connecting, messaging, accepting—are handled through background automation, so Norton continues to work silently in the background while you focus on other tasks.
Originally built for personal use to avoid the repetitive task of reaching out to professionals like founders or CTOs one by one, Norton has evolved into a highly effective time-saving tool. Despite being an early version with room for improvement, it has already helped the developer save more than 35–40 hours per week, proving its immense productivity value.
With its combination of AI-driven intelligence and automation, Norton stands out as an essential assistant for professionals looking to streamline their LinkedIn networking and outreach efforts.